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Co-op: Round Are Way by Lucky Generals

Client: Co-op
Date: Dec 2020
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The Co-op is tugging on heartstrings this Christmas with a sweet tale of two young brothers who bring much-needed community cheer by singing Oasis anthem Round Are Way outside their local store.

The low-key Christmas 2020 TV ad debuted on YouTube, racking up over 6,000 views drawn by the duet performed by 12-year old Austin and his younger brother Roco, aged just six, who delight shoppers after finding the courage to perform in public.

Hammering home the importance of community at a time of crisis, the sentimental piece was created by Lucky Generals as a demonstration of the difference individuals can make by combining their talents.