Co-op: First Day Out by Lucky Generals
- Location:
Co-op has introduced what it calls the most extensive in-store recycling scheme for soft plastic, plastic bags and product wrapping in Europe. The scheme will make soft plastic recycling units available at 1,500 Co-op stores now and 2,300 by November, making it the first UK supermarket to have fully recyclable food packaging by the end of this month.
The creative features an older man, Tom, who is venturing out of his house for the first time in a while. As he journeys to Co-op, clutching a plastic bread bag, he finds himself mesmerized by the nature around him and by the little ‘normal’ things we have all missed. He encounters neighbors in the garden, a fox darting across a path and a teenage couple stealing a kiss.
Credits
BRAND | Co-Op
CAMPAIGN | First Day Out
AGENCY | Lucky Generals
AGENCY PRODUCER | Kaiya Taffel
ACCOUNT DIRECTOR | Julia Dixon
ACCOUNT MANAGER | Jake Annett
CREATIVE DIRECTOR | Danny Hunt
CREATIVE | Jesse Sharpe O’Hare
CREATIVE | Sam Beaumont
PRODUCTION COMPANY | Park Pictures
DIRECTOR | Tom Tagholm
EXECUTIVE PRODUCER | Stephen Brierley
PRODUCER | Fran Thompson
PRODUCTION MANAGER | Rachael Donson
PRODUCTION CO-ORDINATOR | Emily Bowell
PRODUCTION ASSISTANT Rob Rogan
DIRECTOR OF PHOTOGRAPHY | Jackson Hunt
ART DIRECTOR | Simon Davis
EDITING COMPANY | Stitch
EDITOR | Tim Hardy
VFX COMPANY | Black Kite
VFX PRODUCER | Amy Richardson
VFX ARTIST | Marcus Moffatt
COLOURIST | George K
SOUND & MUSIC COMPANY | Rascal Post
SENIOR SOUND PRODUCER | Lou Cherry
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