Set the psychedelic backdrop of Jefferson Airplane's 'White Rabbit' Celebrity Cruises has unveiled an ethereal TV spot called 'Wonder Awaits.'
It is the first campaign created by Lucky Generals, after it won the bid for Celebrity in the autumn of last year.
The TV spot follows a female protagonist on a voyage of discovery through a dream-like wonderland - onboard Celebrity Cruises's newest ship - 'Celebrity Edge.'
After dozing off on her sun lounger, she plunges gracefully down a psychedelic body of water, before landing on the dining table of one of the cruises. She then embarks on a weird eden-istic journey, that sees her experience all the ships offerings.