Amazon: The Show Must Go On by Lucky Generals
- Location:
Amazon has unveiled its holiday 2020 campaign, which tells an inspiring story of a determined young ballerina bringing the community together amidst the challenges of this year set to an arrangement of Queen’s 'The Show Must Go On'.
The campaign features 17-year-old French ballet dancer, Taïs Vinolo, who much like the character in the ad has continued to train and practice her craft despite the challenges of this year. We follow her powerful story as her dreams of dancing a lead role are cancelled due to Covid-19. Not letting this hold her back, she continues to practice her routine – dancing wherever and whenever she can. Inspired by her resolution and resolve, her sister and the community around her pull together to give her a stage and an audience in an emotional finale.
Credits
Amazon Campaign Team
Simon Morris – VP Global Creative
Jo Shoesmith – WW Executive Creative Director
Jennifer Finch – Senior Campaign Manager, EU
Kelly McFarren – Senior Campaign Manager, Global
Kara York – Senior Creative Program Manager, Global
Jennifer Orrestad – Creative Program Manager, Global
Agency & Production
Creative Agency – Lucky Generals
Director – Melina Matsoukas
Production Company – PrettyBird
Local Production Company – Division
Editing – Andrew Morrow
Post Production – ETC
Sound – Sam Ashwell / 750mph
Music Composition – Peter Mauder
