The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Amazon
Date: Feb 2021
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Amazon has partnered with Michael B Jordan for his first ever Super Bowl ad. Created by teams at Amazon and Lucky Generals, 'Alexa's Body' sees Jordan act as the voice (and body) of Amazon's voice assistant.

As the ad discusses Alexa’s new form factor, one executive daydream’s what other beautiful forms Alexa could live inside of…like say the handsome and widely adored actor.


Brand: Amazon

Creative Agency: Lucky Generals

Media Agency: Initiative

Director: Wayne McClammy

Production Company: Hungry Man

Editing: The Den

Post-Production: The Mill

Sound: Beacon Street Studios