Online fashion giant Zalando has launched, in partnership with Adidas, an artist-focused campaign in film and print called ‘My SuperCourt, My Story’ to promote the newly released Adidas SuperCourt collection.
This component of the full campaign was shot in London and stars Iranian-Dutch singer-songwriter Sevdaliza. The stills were shot by Brett Lloyd and all film elements were directed by Sergi Castellà. Both elements were produced by Tony Petersen Film and serviced by LS Productions.
The film and photos are a hypnotic peek into the artistic process of Sevdaliza and is a celebration of personal style and creative expression.
The LS team worked closely with Tony Petersen Film to create various conceptual sets. The team transformed old classrooms into piano studios and college atriums into Abbey Road-style recording hubs, as well as constructing a head-spinning mirrored room for Sevdaliza's solo scenes. Transforming the look and feel of the locations required the crew to work efficiently, while simultaneously ensuring the quality of production and the authenticity at the very core of the project.
The campaign is now live on Zalando’s social and digital channels.
Director: Sergi Castellà
Photographer: Brett Lloyd
Production Company: Tony Petersen Film
Executive Producers: Börge Heesemann, Volker Steinmetz
Service Production Company: LS Productions
Senior Producer (LS Productions): Ellen De Faux