Valentino: Rendez-Vous by LS Productions

American actress Zendaya is the face of Valentino’s new campaign, which has seen the Italian fashion house experiment in the metaverse for the first time.

Produced by LS Productions and shot by Euphoria cinematographer Marcell Rev at Warner Bros Studios in LA, the 90-second film sees Zendaya strut her stuff on the streets while adorning its luxury outfits.

To coincide with the campaign, and further amplify designer Pierpaolo Piccioli’s creative vision, the brand also worked alongside An Art App to launch an immersive experience that will bring the Rendez-Vous campaign to the metaverse.