The Drum Awards for Marketing - Extended Entry Deadline

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Client: Godrej Hit
Date: Jun 2017
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Lowe Mumbai and Godrej Hit have launched a TVC that informs homemakers of fighting cockroaches at entry points.

The video starts with a closed door that’s thrown open in Bollywood masala style, marking the hero’s grand entry. This is instantly lauded by a smitten mother who’s watching the movie with her son and her friend at home. Just as she reacts in awe with the hero’s entry, her friend's attention shifts to another entry; the cockroach entering the kitchen from the drain.


Chief Creative Officer: Arun Iyer

Executive Director: Shantanu Sapre

Creatives: Shishir Kapre, Mayank Yadav, Siddhant Mago, Kunal Parkar, Deepak Nare, Jayant Mundekar, Srinjayi Sengupta

Production House: Fingerprint Films

Director: Karan Shetty