Jaguar: advert-body-2 by Loveurope and Partners (LEAP) & Spark44

Spark 44, Jaguar Land Rover’s dedicated agency wanted to see if a visual artist could match the speed and performance of the Jaguar XE Project 8. They commissioned Loveurope and Partners (LEAP) to put one to the test. The brief was threefold: commission an artist capable of producing a finished portrait of the car within the 7 minutes 21 seconds that the prototype took to complete its famous lap on the Nürburgring Nordschleife track. Capture this visual race against time to create an engaging social media marketing video. And finally, produce a limited-edition fine art print run for Jaguar XE Project 8’s prospective owners.

Leap's creative producers and artist reps secured the talents of Dave Sharp, a professional speed painter for celebrities and brands for live-televised audiences around the world. Meanwhile, Leap's film and post production team set out to capture the performance artist’s attempt to paint the Project 8 within the speedy lap time.

They set up a hangar in Colwyn Bay as an art studio and organised a multi-camera shoot. This provided a mixture of real-time footage, high-speed frame rates and roving, hand-held shots to heighten the energetic atmosphere. To really set the stage for the car vs artist race, they used a 13,000-lumen projector to beam selected track footage onto the studio wall. LEAP’s in-house post production specialists edited as well as colour-graded the final film.