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Umbro: How to Make a Hit Football Anthem by LOVE

Agency: LOVE
Client: Umbro
Date: Jun 2018
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With no official English anthem released to spur on the country’s football team this summer, Love have called upon musician Brett Domino to fill the void in the musical airwaves, with a classic singalong track, in partnership with Umbro.

Brett, the alter-ego of comedian Rob J Madin, is leader of the Brett Domino Trio, best known for his tongue-in-cheek YouTube videos.

Developing the concept ‘How to Make a Hit Football Anthem’ in which Umbro has been positioned at the heart of Brett Domino’s new self-penned football anthem, the campaign will run across YouTube and Umbro’s social channels from 7 June to 22 July.