Pluto: Love or Fear helps travel obsessives dream with Pluto by Love or Fear

Lots of Coronavirus related advertising emphasizes the hardship in the world, but what people actually want is the ability to dream about a future that is free of limits.

This campaign inspires travel lovers to think about their next destination, even if they can’t reach it.

The work re-creates destinations, from the Sydney Opera house to The Pyramids using household objects, in a way that *almost* tricks the eye, reminding us that physical limitations don't affect our ability to dream.

The campaign encourages people to go to Pluto where they can use a range of tools to plan future adventures. People will also be encouraged to create their own versions across Pluto’s own channels to win travel vouchers.

The ‘Travel Obsessed?’ campaign will appear across Ocean Outdoor as a result of the media owner launching a £14m SME fund to help small businesses affected by Coronavirus as well as across paid social and digital.