Agency: LOVE
Client: Diageo
Date: Sep 2017
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Love has created the new Brewing Floor experience at the iconic Guinness storehouse in Dublin, bringing theGuinness brewing process to life for over a million visitors every year.

The new floor replicates the quality and experiential nature of the Advertising Floor that the team created two years ago for Diageo.

The Brewing Floor allows visitors to immerse themselves in the brewing process, ingredients and story behind the iconic black and white stout, Guinness Draught. Love has sought to create an experience that is suitable for a wide variety of visitors: fun and immersive for the beer novice, with depth and discoverable facts and figures for beer aficionados.

The interactive exhibit uses a combination of spacial and lighting design, and immersive and interactive experiences - along with new film footage and photography to deliver a unique storytelling space.