Agency: Los York
Client: Garanimals
Date: Mar 2020
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Being a parent can be difficult. That was the initial observation that led to the latest Garanimals (owned by Berkshire Hathaway and sold exclusively at Walmart stores) campaign developed by Los York.

“Parenting is an expensive, time consuming, sleep-depriving journey and in the process, you often forget who you are,” Scott Hidinger executive creative director at Los York said. “But at the same time you’re counting down the days until you get through it, you’re hanging on to every single second because you know just how quickly it will all be over.”

The campaign tagline, “we go together” is an acknowledgment that parents and kids ‘go together,’ that the Garanimals line of mix and match clothes are also designed to ‘go together’, and that Garanimals ‘goes together’ with the values of modern parenting.

Hidinger added, “Garanimals has been a fixture in our culture since the early 70s, and we’re giving them a voice for the next generation of parents.”

The work created by Los York, which has repositioned themselves as a creative company, was all developed in house.

Credits

Client: Garanimals

Agency: Los York, Los Angeles, CA

Executive Creative Officer: Scott Hidinger

Senior Copywriter: Morgan Parfrey

Senior Art Director: Anastasia Arten

Producer: Jake Hibler

Account Manager: Cindy Pound

Managing Director: Jaclyn Aronson

Designer: Jamie Van Wart

Production Company: Los York Films, Los Angeles, CA

Directors: Seth Epstein and Scott Hidinger

Managing Director: Jaclyn Aronson

Director of Photography: Sterling Adgate

Line Producer: Rebecca Rose Perkins

Producer: Jack Hibler