Agency: RAC WA
Date: Oct 2018
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RAC WA has launched a new campaign created by J Walter Thompson Perth, aimed at raising awareness of the dangers of mobile phone use when driving and reducing the shocking statistics of this modern-day road safety problem.

In the spot, drivers across Western Australia discuss the dangers of driving while on the phone, while also explaining that drivers will miss out on the pleasure of the road by looking at their phones.

Credits

ECD: Simon Langley

Creative Director: Joe Hawkins

Creatives: Dustin De Souza, Sinead Roarty, Joe Hawkins

Broadcast Producer: Jackie Archer, Tom Pearce

Group Account Director: Donna-Maree Gavin

Account Manager: Andrew Douglas

Executive Planning Director: Angela Morris

Planner: Brona Kilkelly

Print Production: Sarah Parsons

Photographer: Shaun Atherton, Allan Myles

Client: Elizabeth Lockett, Maree Setzinger, Jon McKenzie

Production Company: Beautiful Pictures

Director: Brett Ludeman

Sound: Brainestorm

Media: Initiative Media

Media Planner: Lauren DeRozario