Lonely Not Alone: Outfit of the Day

Date: Oct 2020

Lonely Not Alone - a campaign devised and produced by young people with the support of industry professionals - is now in its second year and launches on Wednesday 7 October.

The campaign aims to beat the stigma of youth loneliness, after research from the Co-op Foundation finds that lockdown has made even more young people feel lonely. 7 in 10 young people are lonely at least occasionally but less than a quarter think society treats the problem seriously.

Specialist co-production agency Effervescent collaborated with 57 young people to create this year’s campaign. A working group of 12-22 year olds collaborated over Zoom during lockdown to generate the overarching creative idea for the campaign, then talented young creatives were commissioned to produce a wide range of creative assets, including this stunning Outfit of the Day film.

The campaign asks people to wear yellow socks and share their own Outfit of the Day in social media with the hashtag #OOTDYellowSocks to show lonely young people everywhere that they might be lonely, but they’re not alone.

Credits

2020 Campaign designed and developed by

Alima Niang, 18; Claire Madzura, 16; Daniela Matsukova, 21; Elorm Fiavor, 16; Emilie TszChing Lo, 20; Hannah McGill, 19; Javaria Ifthikar, 17; Josie Moran, 20; Nicole Ablott, 17; Rasa Ladygaite, 20; Taylor Lomas, 14.

Drawing on original 2019 Lonely Not Alone brand and campaign created by

Abeer Abdul Aziz, 18; Claire Madzura, 16; Dani Knight, 21; Elorm Fiavor, 16; Finlay Myers, 13; Harry Foreman, 22; Rosie Symes, 23; Taylor Lomas, 14.

With

Film

Director: Samuel Perry Falvey, 23. Camera Assistant: Josh Styles, 30. Makeup: Lynn Borrowdale, 51, Vanessa Inman, 36. Editor: George Fogarty, 23. Colourist: Sam Viner, 22. Soundtrack vocals: Dot Etiamsi, 16. Models: Alima Niang, 18; Claire Madzura, 16; Elorm Fiavor, 16; Harry Foreman, 22; Josie Moran, 20.

Wallflowers

Designer + Illustrator: Michelle Gruppetta, 24. Animator: Violeta Fellay, 30. Models: Angel Valentine, 16; Robin Sneyd, 14. Camera: Samuel Perry Falvey, 23; Josh Styles, 30.

Forest

Director: Matt James, 24. Models: Elijah Evans-Shields, 9; Francesca Devon Heward, 26.

Bus Stop

Director + Producer: Graham Michael Roberts, 22. Director of Photography: Marti Guiver, 22. First Assistant Camera: Ben Grady, 24. Gaffer: Terrence Wilkins, 31. Spark: Harrison Newman, 22. Grip: Andrey Kudryashov, 22. 1st Assistant Director: Philippa Howson, 23. Production Designer: Charlie Brookes, 22. Locations: Dave Roberts, 50. Tallen Roberts, 16. Models: Esme Michaela, 23; Kyan Ung, 16.

Birds

Photographer: Ruby Gilbert, 17. Model + Artist: Elowen Waters, 18. Animator + Illustrator: Jake McBride, 26.

Outfit of the Day images

Abeer Abdul Aziz, 18; Aiza, 18; Amelia Winkhof, 18; Bisma Arshad, 18; Daniela Matsukova, 21; Destiny, 16; Dionne Thompson, 22; Gabi, 19; Gloria Diondo, 17; Harry, 17; Jael, 2; Jessica Adams, 25; Joyce Diondo, 15; Rasa Ladygaite, 20; Seif BorhanEldin, 19; Seif Elmasry, 18.

Lonely Arts Club Art works

Aberiannah Lydia Margaret Doyley, 15; Daniela Matsukova, 21; Emilie TszChing Lo, 20; Frenzy, 29; Rasa Ladygaite, 20; Sam Mackulin, 23; Sunny Day, 28; XueFei Yang, 21.

And

Co-op Foundation

Andy Mortimer, 35; Hannah Charlton, 29.

Effervescent

Dani Knight, 21; Eloise Malone, 42; Harry Foreman, 22; Perci Orasio, 21; Phil Innes, 50; Rich Halliday, 38; Salma Borhan, 22.

Venn Creative

Andrew Hurtel Hymans, 45; Louise Hannaford, 24; Matthew Dixon, 34; Rachael, 33; Tom Bourne, 32; Zander Grinfeld, 40.