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Magic by LONDON Advertising

Date: Nov 2020
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Pop superstar Kylie Minogue has starred in the new ROXi TV ad campaign which debuts nationwide on over 100 UK TV channels later this week.

ROXi’s TV ad campaign features Kylie singing ‘Magic’, a single from her just released, album ‘Disco’. The TV ad, created by London Advertising features a family living room that is magically transformed by ROXi into a nightclub dance floor, yoga studio, quiz show studio and, with the assistance of Kylie, a packed out concert stadium.

Michael Moszynski, chief exec of London Advertising, said: “As ROXi is a new product concept which is not available in traditional retail, our task was to demonstrate the joy ROXi’s unique range of features brings to your home in a way that will drive people to find out more online. Having the ‘magic dust’ of Kylie was a brilliant way to bring the story to life.”

The ad will run on over 100 TV channels including the whole Sky portfolio; multiple Sky Movies and Sky Sport channels, plus Channel 5, Discovery Network and most music channels.

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