FELGBT: advert-body-4 by LOLA MullenLowe
- Location:
As the world has its eyes on Russia for the World Cup, the Spanish LBGTI federation saw to protest the anti-LGBT+ laws and sentiments in Russia by infiltrating the country with the Rainbow flag and defying the current law, with a campaign called the 'Hidden Flag.'
The Federation (FELGTB), Spain’s largest organization for LGBT+ rights, sent six activists from six different countries to Russia. Each person wore the shirt from their home country and together they formed the Rainbow flag – red for Spain, orange for Holland, yellow for Brazil, green for Mexico, blue for Argentina and purple for Colombia. The project was documented on film and in photos on a dedicated website.
Credits
Campaign: The Hidden Flag
Client: FELGTB
Client Contact: Manuel Sobrino
Agency: LOLA MullenLowe
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis
Creative Director: Fabio Brigido, Tomás Ostiglia
Head of Digital Innovation: Fred Bosch
Copywriter: Jose Sancho
Art Director: Pedro Sattin
Senior Planner: Marcelle Santos
Head of PR: Sarah Okrent
Photographer: Javier Tles
Agency Producer: Felipe Calviño, Sebastian Arce
Production House: Primo Content
Director: Michelle Cassis
Executive Producer: Inés segura
Director of Production: Marta Mancera
Producer: Inés Massa
Production assistant: Julia Estruga
Editing and Post Production: DeSeif