FELGBT: The Hidden Flag by LOLA MullenLowe

Client: FELGBT
Date: Jul 2018
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As the world has its eyes on Russia for the World Cup, the Spanish LBGTI federation saw to protest the anti-LGBT+ laws and sentiments in Russia by infiltrating the country with the Rainbow flag and defying the current law, with a campaign called the 'Hidden Flag.'

The Federation (FELGTB), Spain’s largest organization for LGBT+ rights, sent six activists from six different countries to Russia. Each person wore the shirt from their home country and together they formed the Rainbow flag – red for Spain, orange for Holland, yellow for Brazil, green for Mexico, blue for Argentina and purple for Colombia. The project was documented on film and in photos on a dedicated website.


Campaign: The Hidden Flag

Client: FELGTB

Client Contact: Manuel Sobrino

Agency: LOLA MullenLowe

Chief Creative Officer: Chacho Puebla

Executive Creative Director: Pancho Cassis

Creative Director: Fabio Brigido, Tomás Ostiglia

Head of Digital Innovation: Fred Bosch

Copywriter: Jose Sancho

Art Director: Pedro Sattin

Senior Planner: Marcelle Santos

Head of PR: Sarah Okrent

Photographer: Javier Tles

Agency Producer: Felipe Calviño, Sebastian Arce

Production House: Primo Content

Director: Michelle Cassis

Executive Producer: Inés segura

Director of Production: Marta Mancera

Producer: Inés Massa

Production assistant: Julia Estruga

Editing and Post Production: DeSeif

Thanks a Dot by WATConsult

Added 20 March 2019
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