Publish your content on The Drum
Agencies for Growth Festival Banner

Dove: It's On Us by LOLA MullenLowe

Client: Dove
Date: Mar 2021
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
8 votes

Dove has infiltrated international casting calls with real beauty models and a message to encourage inclusion in its latest campaign ‘It’s on Us’.

Dove pledges that if a brand chooses one of their models, they will pay to cover the cost of the appearance fee.

Dove worked with Lola MullenLowe and different independent casting agencies to develop this groundbreaking challenge. Models across various collectives and backgrounds were hired to participate.

'#ItsOnUs' furthers Dove’s commitment to drive change and empower women by striving for an inclusive representation of beauty.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy