latest campaign for its home delivery service shows photos of real car crashes at Burger King restaurants in Massachusetts, Alabama and Illinois. No one was seriously injured in any of the incidents, but the message is clear – not everyone is cut out for the drive-through window and they might be better off getting their flame grilled burgers delivered.
The images of cars crashed into the buildings come with a simple call to action – “Leave it to us!” They are designed to produce an “a-ha” moment to make guests think twice about driving with a Whopper craving.
The restaurant urges fans get their favorite menu items through the DoorDash app or at DoorDash.com. Between November 1 and November 4, 2018, DoorDash is offering no delivery fee for Burger King orders over $15.
Agency: Lola MullenLowe
Client: Burger King Global
Client Contacts: Fernando Machado, Marcelo Pascoa, Rogelio Magaña, Renato Rossi, Diego Suarez, Liza Keller, Madeline McDermott
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis
Creative Director: Tomás Ostiglia, Fabio Brigido, Fred Bosch
Copywriter: Enrique Torguet, Manuel Castillo
Art Director: Manuel Castillo, Enrique Torguet
Account Director: Tom Elliston
Account Manager: Ana Pozuelo
Account Executive: Adriana Gonzalez Cid
Strategic Planner: Marcelle Santos
Agency Producer: Felipe Calviño, Diego Baltazar
Head of Communications: Sarah Okrent
Media agency: Horizon Media