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Burger King: Leave it to us by LOLA MullenLowe

Date: Nov 2018
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latest campaign for its home delivery service shows photos of real car crashes at Burger King restaurants in Massachusetts, Alabama and Illinois. No one was seriously injured in any of the incidents, but the message is clear – not everyone is cut out for the drive-through window and they might be better off getting their flame grilled burgers delivered.

The images of cars crashed into the buildings come with a simple call to action – “Leave it to us!” They are designed to produce an “a-ha” moment to make guests think twice about driving with a Whopper craving.

The restaurant urges fans get their favorite menu items through the DoorDash app or at DoorDash.com. Between November 1 and November 4, 2018, DoorDash is offering no delivery fee for Burger King orders over $15.

Credits

Agency: Lola MullenLowe

Campaign: Crashes

Client: Burger King Global

Client Contacts: Fernando Machado, Marcelo Pascoa, Rogelio Magaña, Renato Rossi, Diego Suarez, Liza Keller, Madeline McDermott

Chief Creative Officer: Chacho Puebla

Executive Creative Director: Pancho Cassis

Creative Director: Tomás Ostiglia, Fabio Brigido, Fred Bosch

Copywriter: Enrique Torguet, Manuel Castillo

Art Director: Manuel Castillo, Enrique Torguet

Account Director: Tom Elliston

Account Manager: Ana Pozuelo

Account Executive: Adriana Gonzalez Cid

Strategic Planner: Marcelle Santos

Agency Producer: Felipe Calviño, Diego Baltazar

Head of Communications: Sarah Okrent

Media agency: Horizon Media