Burger King: Birthdays should be happy by LOLA MullenLowe

Burger King released a print campaign this week that took a pop at rival McDonald’s by urging parents to host their kids’ birthday parties in a clown-free environment.

The series of ads released last week run with the taglines: ‘Birthdays should be happy. Come to Burger King and book a clown-free party.’

Each comes with an accompanying image of a child in tears as they sit on the lap of McDonald’s famed clown mascot, Ronald McDonald.

The ad campaign was created by Spanish agency LOLA Mullenlowe.