Client: LOEWE
Date: Jan 2022
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Spanish luxury fashion house Loewe is dazzling passersby on the streets of Chengdu with a 3D billboard featuring pieces from its latest collection that takes inspiration from Studio Ghibli’s animated film Spirited Away.

The campaign, which was shot by famed photographer Juergen Teller, encapsulates the dream-like qualities that the animation studio is known for, with the 3D billboard showing off various handbags in a whimsical way.

According to Loewe, which is LVMH's oldest luxury fashion house, the partnership is about ‘fusing exquisite craft with kaleidoscopic fantasy.’

In addition to the 3D activation, the range is being supported by traditional out-of-home (OOH) billboards in Paris, London, Hong Kong and Tokyo, as well as social media amplification.