The Drum Awards Festival - Content

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Date: Feb 2022
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Tequila and mezcal brand Lobos 1707 has just dropped an all-star commercial featuring sporting greats and investors LeBron James, Draymond Green and Maverick Carter.

‘Build a Bigger Table: All for the Pack’ aims to highlight just how important each individual involved in creating the alcohol is. Viewers go on a journey, witnessing the bottle being passed along from founders and investors to jimadors, distillers, mixologists, industry leaders and collaborators who have worked together to help bring the brand to life.

Based on real-life moments, the concept was written and directed by founder Diego Osorio, who also serves as chief creative officer.