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Get the Inside Out by Lloyds Banking Group

Date: May 2020
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Lloyds Bank and Mental Health UK have launched a new campaign to support to customers who have been affected by the Covid-19 crisis. New TV, radio and social media adverts (from Thursday 14 May) highlight a shared commitment to be there for customers.

Building on the mental health awareness campaign that won Channel 4’s £1m ‘Diversity in Advertising” competition in 2018, this new work, also by Adam&EveDDB, features customers, in scenes now synonymous with households and businesses in lockdown, questioning mental health challenges faced during the crisis.

Lloyds Bank is there for the people and businesses the length and breadth of Britain, from every generation. Due to COVID-19 many of them have got a lot on their mind at the moment. The new campaign shows them that Lloyds is by their side, providing support and advice alongside Mental Health UK. The partnership has gone from strength to strength over the last three years, with the launch of the Mental Health and Money Advice service, which helps those experiencing poor mental health with their finances, and Bloom, which supports the mental health of young people.

Lloyds Bank has raised over £10 million for Mental Health UK since launching the partnership in 2017.

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