Sky: Brassic Instagram Game by Livity

Agency: Livity
Client: Sky
Date: May 2020
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To support the start of Brassic season 2, Livity has made an addictive social game using Instagram face filters. Players can take on the role of Vinnie, the lead character in the show, as he tries to escape a criminal heavy that chases them across town. The game can be played here on Instagram.

To promote the game, most of the cast have also played it on their Instagram Stories, including michelle keegan, who has 4.5 million followers.

The idea was concepted and built entirely under lockdown.

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