The Drum Awards for Marketing - Extended Deadline

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Client: Channel 4
Date: Jul 2019
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Little Dot Studios has collaborated with Channel 4 to mark the 50th anniversary of the moon landing as part of a series of events by the broadcaster. In complement to two documentaries made by 72 Films that will air on 13 and 20 July, Channel 4 have broadened the way that its audience can interact with this extraordinary moment in history with their digital campaign.

Using the un-edited audio feed between astronauts and mission control as the narrative backbone, Little Dot Studios have reconstructed the Apollo 11 mission with a minute-by-minute livestream that will play out in real time, 24 hours a day, on Channel 4’s YouTube channel and Facebook page from one minute prior to blast off. Not only does this fully bring to life the magnitude of the mission undertaken by the astronauts but it also translates into 124 hours of broadcast material.

The livestream will be visualised with archive Nasa footage and still images taken by the Apollo 11 crew, as well as specially-created graphics and reconstruction as needed to bring to life the story of the mission from the crew’s perspective.

Credits

Client: Channel 4

Commissioning Editor, Science & Adventure at Channel 4: Jonah Weston

Commissioning Editor, All 4: Thom Gulseven

Commissioning Executive at Channel 4: Todd Florance

Creative Agency and Production Company: Little Dot Studios

Creative Director: Tom Hemsley

Head of Production: Hal Arnold

Series Producers: Rob Barnes, Fleur Fekkes

Lead Editor: Andreas Georgiou

Edit Producer: Helen Crocombe