Lypsyl: Soft Where it Matters by Liquorice

One hundred and twenty five years after it first appeared on the market, iconic lip care brand, Lypsyl, owned by Alliance Pharmaceuticals, has launched a bold new advertising campaign to support its recently reformulated range of lip balm products.

The campaign featuring Ollie, a real-life hunky Nottinghamshire farmer and his adorable dachshund Dora, includes a TV ad launched across Sky channels as well as longer-form documentary-style content on lypsyl.co.uk, all produced by Awesome Films.