Liquid Death: Certified Cursed

In Liquid Death’s latest video, the company hired a working witch doctor known as Mystic Dylan to put a curse on all of the water in the company’s warehouse.

Just in time for Halloween, consumers can purchase the Certified Cursed Liquid Death water for the rest of October, which is said to transform all who consume into a “magnet for demons.” But not to worry, there’s an option to purchase a spell to undo the curse for just $.99.

The campaign ties to Liquid Death’s mission to make water just as fun and entertaining as the unhealthy brands across energy drinks, beer, and soda. In an industry that normally uses “aspirational” fitness models and airbrushed celebrities, Liquid Death’s branding uses metal and horror to entertain, making people so excited to drink it they choose it over unhealthier alternatives.