Agency: Lionsgate
Client: Pepsi
Date: Jun 2018
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Boston Celtics star Kyrie Irving just missed out on the finals, but his basketball playing septuagenarian Uncle Drew character, created by Pepsi, is back on the court and will star on the big screen for the first time at the end of June.

The feature film, Uncle Drew, opens in theaters June 29, and to celebrate the release from Lionsgate’s Summit Entertainment label, today (June 5) Pepsi debuts its new Uncle Drew national television advertisement starring the NBA player as his beloved elderly alter ego.

The vignette features Uncle Drew, across different decades – an afro-high 70s look, a jheri curl 80s style, and a 90s high fade in another – looking fly, getting buckets and celebrating his love for the iconic cola, while drinking from limited-edition retro Pepsi cans available all summer.

Pepsi first brought the fan-favorite Uncle Drew character to the court in May 2012 and has since transformed it into an episodic franchise featuring special guests and NBA talent of the past and present. Whether he is schooling “youngbloods” or teaching players how to “get buckets,” Uncle Drew has captured the attention of more than 100 million YouTube viewers who have an appreciation for his old school love of the sport.

Credits

Studio: Lionsgate Summit Entertainment

Production: Temple Hill

Production/Brand: Pepsi Productions