Chicago Town: The ultimate pizza hit by LIFE Agency
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Chicago Town, has invested £5.5m to drive incremental category growth with a new masterbrand campaign, TV creative and through the line marketing plan.
The campaign is an embodiment of its lead message, ‘The Ultimate Pizza Hit’, delivering a truly authentic creative that effortlessly conveys the brand’s ‘obsession’ with mouth-watering pizza.
The new advertisement creates a strong call to purchase via maximum appetite appeal, while the distinctive Chicago Town crew deliver a high-energy call to action to enjoy ‘The Ultimate Pizza Hit’ and drive consumers to their nearest freezer.
A bespoke new theme song encompasses the brand’s modern American personality, created by David Jamahl Listenbee, better known by his stage name GoonRock, an American record producer, singer-songwriter, rapper and musician who co-wrote and co-produced a number of hits on LMFAO's 2011 album including "Party Rock Anthem" and "Sexy and I Know It.
Credits
Creative Director: LIFE
Art Director: Mickey Finnegan
Copywriter: LIFE