The Drum Awards Festival - Official Deadline

-d -h -min -sec

Date: Apr 2016
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
65 votes

Chicago Town, has invested £5.5m to drive incremental category growth with a new masterbrand campaign, TV creative and through the line marketing plan.

The campaign is an embodiment of its lead message, ‘The Ultimate Pizza Hit’, delivering a truly authentic creative that effortlessly conveys the brand’s ‘obsession’ with mouth-watering pizza.

The new advertisement creates a strong call to purchase via maximum appetite appeal, while the distinctive Chicago Town crew deliver a high-energy call to action to enjoy ‘The Ultimate Pizza Hit’ and drive consumers to their nearest freezer.

A bespoke new theme song encompasses the brand’s modern American personality, created by David Jamahl Listenbee, better known by his stage name GoonRock, an American record producer, singer-songwriter, rapper and musician who co-wrote and co-produced a number of hits on LMFAO's 2011 album including "Party Rock Anthem" and "Sexy and I Know It.

Credits

Creative Director: LIFE

Art Director: Mickey Finnegan

Copywriter: LIFE