Lidl: Keep Your Friends Close by Lidl

Never one to shy away from some trolling, supermarket chain Lidl took aim at rival Aldi as it readied a new store.

After opening a branch in Galway, Ireland, Lidl unveiled a cheeky sign reading ‘keep your friends close’ beside a photo of some not-so-inconspicuous binoculars.

Social media users were quick to praise the supermarket for its witty approach to marketing, with many taking to Twitter to post videos and images of the joke.