The Drum Awards for Marketing - Extended Deadline

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Agency: LIDA
Date: Aug 2016
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Lida’s campaign for the Open University recognises that a significant number of people yearn to achieve more, change job or increase their love of a subject but often life gets in the way. It aims to inspire them to engage with the brand, and apply in time for the October 2016 intake, or consider applying in the future. The content dramatises our tendency to procrastinate and encourages potential students to turn dreams of studying one day into action today.

The campaign, featuring dogs on skateboards, is running across paid, owned and earned social media, supported by email, and is driven by the insight that we spend 2 hours a day online. It aims to leverage existing channel behaviour and highlight that it only takes roughly 2 hours a day to study for a degree.

Credits

Executive Creative Director: Tori Winn

Art Director: Spencer White

Copywriter: Andy O’Carroll

Designer: Chris Lineker

Additional Credits: Planner/CSU Director: Adam Reader

Client Services: Marc Godbold

Photographer: Jukin Media

Photographer’s Agency: Loranc Sparsi

Production Company: Hazel May – video

Director: Andy O’Carroll

Audio Post Production: Felt Music

Post Production: Hazel May