Independent investment management firmInvescohas today revealed a major new EMEA brand campaign. The push was created in partnership with the customer agency LIDA, part of M&C Saatchi Group.
'Times Change' sees some of the Old Masters’ most well-known works repainted to include modern technological advancements, as a reflection of Invesco’s progressive approach to investment and the way in which it marries traditional techniques with the latest technology.
The classic artworks adapted for the campaign include Durer’s ‘Self Portrait at Twenty-Eight’, where the artist holds an iPhone, giving the impression that the painting is a selfie; Vermeer’s ‘Girl with a Pearl Earring ‘, in which the earring is replaced with a Bluetooth headphone; Gainsborough’s ‘Mr and Mrs Andrews’, where the usual landscape is interrupted by wind turbines; Van Dyck’s ‘Man in Armour’, which sees the picture’s subject wearing a virtual reality headset; and finally Bougereau’s ‘Souvenir’, where the girl wears a fitness tracker watch.
The campaign is the first to launch based on Invesco’s new proposition, ‘Greater Possibilities Together’ – the way in which it seeks to support its clients with inspiration and education, and to solve new challenges in new ways together.
Matthew Heath, Chief Marketing Officer, Invesco
Carsten Majer, Head of EMEA Retail Marketing & Campaigns, Invesco
Viktoria Land, Head of EMEA Campaign Management, Invesco
Ruth Stockdale, Manager EMEA Campaigns, Invesco
Creative agency: LIDA
Ben Golik, Chief Creative Officer, LIDA
Tom Kennedy, Senior Art Director, LIDA
John Dutney, Senior Producer, LIDA
James Calvert, CSO, LIDA
Katherine Ernst, Business Director, LIDA
Emma Dorning, Account Director, LIDA
Neil Sharp, Designer/Artworker, LIDA
Stephen Timms, Copywriter, Freelance, LIDA
Media agency: Ptarmigan