Agency: Library
Date: Jan 2022
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Plant-based dog food company The Pack has launched a ‘dog-first’ out-of-home (OOH) campaign targeting pets and their owners during the month of Veganuary.

Created and launched by B-Corp-certified creative agency Library, the initiative aims to get people thinking about vegan dog food.

Positioned in dog friendly neighbourhoods and close to parks, including Barnes, Chelsea, Hampstead Heath, Chalk Farm, Islington and Hackney, the ads will run from 17th January for a month.

The Pack is on a mission to shake up the pet food industry, and prove that plant-based is not just the future for us humans, but for dogs too.