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Dorina Nowill Foundation for the Blind: The Dot by Lew'Lara\TBWA

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The new institutional film for the Dorina Foundation pays homage to the dot, highlighting its key role in enabling both sighted and visually impaired people to read. The first part of the film – minimalist and fully digital – portrays the dot as a punctuation mark. The second part – more tactile and fully analog – portrays the dot as the basis of the Braille alphabet.

These are the dots that can remove blind children from illiteracy and empower them to read and write.

'The Dot' honors Dorina Nowill's 100th birthday. She was one of the greatest advocates for the inclusion and rights of people with visual impairment (or blind or partially sighted people). Her work enabled the creation of the first specialization program for teachers of blind people and the first large-scale braille press in Brazil. Today, it is one of the world's largest in production capacity. Her important contribution helped to spread the braille system, and the daily work done in the Foundation transforms and gives autonomy to the visually impaired.


Agency: Lew’Lara\TBWA

Client: Fundação Dorina Nowill para Cegos

Product: Institucional

Title: The Dot

CCO: Felipe Luchi

Creative Directors: Gustavo Diehl e Sthefan Ko

Creative team: José Neto, Rafael Merel e Ulisses Razaboni

COO: Wilson Negrini

Account Services: Valentina Ursini e Bruna Gracitele

CSO: Renata Serafim

Strategy: Luciana Moraes

VP of data and media strategy: Vicente Varela

Media: Suellen Kiss, Igor Okamoto e Tatiana Lopes

Producer Director: Patricia Gaglioni

Agency Producer: Stella Gafo

Film Producer: Vetor Zero

Executive Producer: Alberto Lopes, Sergio Salles e Francisco Puech

Film Director: Fabio Acorsi

Account Services: Marcia Guimarães, Thaís Lopes e Rubia Elias

Concept Art: Fabio Acorsi, Felipe Frazão e Maurício Reis.

Animation Motion Design: Mauricio Reis

Animation and Render 3D: Ale Eschenbach

Props: Fabio Acorsi, Ale Eschenbach e Mateus Pereira de Jesus

DOP.: Andreia de Marchi

Producer: Themístocles Neto

Film Animation: Fabio Acorsi, Ale Eschenbach, Mauricio Reis e Mateus Pereira de Jesus

Art Producer: Mateus Pereira de Jesus e Ale Eschenbach

Ingest: Eduardo Henrique Lopes e Marco Tavares

Editor: Hebert Gondo e Eduardo Henrique Lopes

Rotoscopy: Diego Ruiz

Composition: Fabio Acorsi e Leandro Pena

Colorist: Leticia Blanco

Post Coordinator: Clara Morelli, Rosangela Gomes

Coordinator Assistant: Taina Soares

Producer: Gustavo Banevicius

Sound Producer: Jamute

Producers: James Pinto, Daniel Teles , Anderson Soares

Coordination: Cassia Garcia e Julianna Zuppo

Announcer: Clarisse Abujamra

Account Services: Sabrina Geraissate e Kiki Eisenbraun

Client: Alexandre Munck e Marina Franciulli

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