Dorina Nowill Foundation for the Blind: The Dot by Lew'Lara\TBWA
- Location:
The new institutional film for the Dorina Foundation pays homage to the dot, highlighting its key role in enabling both sighted and visually impaired people to read. The first part of the film – minimalist and fully digital – portrays the dot as a punctuation mark. The second part – more tactile and fully analog – portrays the dot as the basis of the Braille alphabet.
These are the dots that can remove blind children from illiteracy and empower them to read and write.
'The Dot' honors Dorina Nowill's 100th birthday. She was one of the greatest advocates for the inclusion and rights of people with visual impairment (or blind or partially sighted people). Her work enabled the creation of the first specialization program for teachers of blind people and the first large-scale braille press in Brazil. Today, it is one of the world's largest in production capacity. Her important contribution helped to spread the braille system, and the daily work done in the Foundation transforms and gives autonomy to the visually impaired.
Credits
Agency: Lew’Lara\TBWA
Client: Fundação Dorina Nowill para Cegos
Product: Institucional
Title: The Dot
CCO: Felipe Luchi
Creative Directors: Gustavo Diehl e Sthefan Ko
Creative team: José Neto, Rafael Merel e Ulisses Razaboni
COO: Wilson Negrini
Account Services: Valentina Ursini e Bruna Gracitele
CSO: Renata Serafim
Strategy: Luciana Moraes
VP of data and media strategy: Vicente Varela
Media: Suellen Kiss, Igor Okamoto e Tatiana Lopes
Producer Director: Patricia Gaglioni
Agency Producer: Stella Gafo
Film Producer: Vetor Zero
Executive Producer: Alberto Lopes, Sergio Salles e Francisco Puech
Film Director: Fabio Acorsi
Account Services: Marcia Guimarães, Thaís Lopes e Rubia Elias
Concept Art: Fabio Acorsi, Felipe Frazão e Maurício Reis.
Animation Motion Design: Mauricio Reis
Animation and Render 3D: Ale Eschenbach
Props: Fabio Acorsi, Ale Eschenbach e Mateus Pereira de Jesus
DOP.: Andreia de Marchi
Producer: Themístocles Neto
Film Animation: Fabio Acorsi, Ale Eschenbach, Mauricio Reis e Mateus Pereira de Jesus
Art Producer: Mateus Pereira de Jesus e Ale Eschenbach
Ingest: Eduardo Henrique Lopes e Marco Tavares
Editor: Hebert Gondo e Eduardo Henrique Lopes
Rotoscopy: Diego Ruiz
Composition: Fabio Acorsi e Leandro Pena
Colorist: Leticia Blanco
Post Coordinator: Clara Morelli, Rosangela Gomes
Coordinator Assistant: Taina Soares
Producer: Gustavo Banevicius
Sound Producer: Jamute
Producers: James Pinto, Daniel Teles , Anderson Soares
Coordination: Cassia Garcia e Julianna Zuppo
Announcer: Clarisse Abujamra
Account Services: Sabrina Geraissate e Kiki Eisenbraun
Client: Alexandre Munck e Marina Franciulli
