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THOMAS COOK: Hello Holiday by Leo Burnett

Date: Jan 2019
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Thomas Cook Group Airline has unveiled its first brand campaign, 'Hello Holiday' since it appointed Leo Burnett Germany as its lead creative brand agency.

'Hello Holiday', presents a series of bright, conspicuous creatives that capture and release the happiness one experiences when going on holiday.

Each image is presented in authentic Instagram photography-style, which adds to the personal nature of the ads.

Images of special moments, places and experiences that you can experience when you go on holiday, are overlayed with a headline that is centred on the word, 'Hello.'

Against the backdrop of Arizona's Grand Canyon, one ad reads 'Hello Stars & Stripes,' accompanied with an offer of €299.99 for a return ticket to North America. The campaign will support January peaks for the airline.

Further iterations of the 'Hello Holiday' campaign will follow throughout 2019.


Andreas Pauli - chief creative officer

- Anna Hoehn - chief strategy officer

- Benjamin Merkel - executive creative director

- Thomas Koch - creative director

- Birgit Wilson - client service director

- Anja Bothfeld - account supervisor

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