JAT Holdings: advert-body-1 by Leo Burnett Sri Lanka
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JAT Holdings have introduced paint called Petal Paint which is developed from discarded flowers across various Buddhist temples in Sri Lanka.
The campaign case study created by Leo Burnett Sri Lanka highlights how the collected flowers are first dried and the pigments from the petals are then transformed into liquid paint – which is then used to restore temple art.
Credits
AGENCY – LEO BURNETT SRI LANKA / TORONTO
CORPORATE NAME OF CLIENT – JAT HOLDINGS
GLOBAL CHIEF CREATIVE OFFICER – MARK TUTSSEL
CHIEF CREATIVE OFFICER – JUDY JOHN
EXECUTIVE CREATIVE DIRECTOR – ANTHONY CHELVANATHAN/ RAJDEEPAK DAS/ LALINDRA NANAYAKKARA
SENIOR CREATIVE DIRECTOR – ATHULA KATHRIARACHCHI
ASSOCIATE CREATIVE DIRECTOR – NIKHILA DISSANAYAKE
ART DIRECTOR – JANATH GAMAGE / ANTHONY CHELVANATHAN / ATHULA KATHRIARACHCHI
SENIOR COPYWRITER – ANUSHA WIJEYERATNE / THUTHI GUNAWARDENA / APPANNA CHETRANDA
DESIGNER – ANTHONY CHELVANATHAN/ JANATH GAMAGE
ILLUSTRATOR – CHATHURANGA GAMAGE
ARTIST – KALUM DE SILVA
EDITOR – DAVID NAKATA
MANAGING DIRECTOR – RANIL DE SILVA
CHIEF EXECUTIVE OFFICER – AROSHA PERERA
DIRECTOR - PUBLICIS SRI LANKA – SELONICA PERUMAL
DIRECTOR - BROADCAST & PHOTOGRAPY PRODUCTION – JUDE BENEDICT
SENIOR MANAGER - BRAND PLANNING – SURANI PERERA
HEAD OF OPERATIONS – MEHNAZ ILHAMDEEN
GROUP DIRECTOR MSL SRI LANKA – CARYLL VANDORT
PRINT PRODUCER – GORD CATHMOIR
GROUP HEAD - DIGITAL ART PRODUCTION – DENNIS MATHER
DIRECTOR - ARC WORLDWIDE – WASIM AKRAM
ASSOCIATE MEDIA DIRECTOR -STARCOM SRI LANKA – NILUSHA WANASINGHE
EXECUTIVE AGENCY PRODUCER – FRANCA PIACENTE
SENIOR BRAND MANAGER – VARUNI JAYASEKERA
GROUP HEAD - BROADCAST PRODUCTION – ERANGA HEMAJITH
GROUP HEAD - CREATIVE SERVICES – TARA RAMANAYAKE
STUDIO ARTIST – ROBIN OSMOND
PR MANAGER - MSL GROUP – NADIYA DE LANEROLLE
PHOTOGRAPHER – JEHAN ADAHAN / MIKE TJIOE
TECHNICAL CONSULTANT – UDAYANGA SENARATNE
LAB ASSISTANT – N. D. LAKSHMAN
CO-ORDINATOR – BRAYAN LIVERA
MUSIC PRODUCTION COMPANY – RAYSON MATTHEWS, TORONTO
CREATIVE STUDIO – NICESHOES, TORONTO
GROUP HEAD - DIGITAL ART PRODUCTION – JAYANTHA LIYANAGE
PRODUCTION CO-ORDINATOR – JAYAMALI ERANGIKA
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