Spotify has created its first campaign in India after launching in the country in February.
The campaign, which is called 'There’s A Playlist For That’, is a hyper contextual out-of-home (OOH) and digital campaign that is localised and personalised for users. It is geo-targeted based on cities, neighbourhoods, and important traffic intersections, with one liners that depict relatable life situations and hyper-local cultural nuances.
For example, the one liner ad a south Mumbai hoarding that reads ‘Dating a boy from the ‘burbs’? There’s a playlist for that – ‘Long Distance’, is a humorous take on the longstanding south Mumbai – north Mumbai love affair debate.
Managing director for India: Amarjit Singh Batra
Head of marketing for India – Neha Ahuja
Creative agency: Leo Burnett
Managing director – India & chief creative officer, Leo Burnett South Asia: Rajdeepak Das
Managing director - India & chief strategy officer, Leo Burnett South Asia: Dheeraj Sinha
National creative director: Vikram Pandey
Creative Team: Brahmesh Tiwari, Alisha Sharma, Kiran Talegaonkar, Geo Joseph, Yogesh Malsekar, Aakansha Saxena, Anugrah Gopinath, Sanjeev Dal Chand Kumar, Vinayak Ghadigaonkar, Brijesh Joshi, Mihul Bhatt, Soumyadeep Purkayastha, Roshan Sunil, Vishwa Khare, Anish Sundaran, Ameya Bahulekar, Dhruv Vashishth, Varuna Sharma, Jugal Chudasama, Janil Gada, Jasmine Kaur, Rohan Rane, Priyanka Hodavdekar
COO, West: Rakesh Hinduja
VP: Aman Sheikh
Business Head: Niharika Talwar
Brand Services Director: Kunal Jhamb
Sr. Account Manager: Aastha Mantri
Account Manager: Durgesh Thakare
Production company: Adventure
Photographer: Avinash Jai Singh
Producer: Rahebar Sonawalla, Juhi Merchant
Stylist: Karishma Vandrewala
Make up: Bhavya Arora, Pooja Rohira