Spotify: There’s a playlist for that by Leo Burnett

Client: Spotify
Date: Apr 2019
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Spotify has created its first campaign in India after launching in the country in February.

The campaign, which is called 'There’s A Playlist For That’, is a hyper contextual out-of-home (OOH) and digital campaign that is localised and personalised for users. It is geo-targeted based on cities, neighbourhoods, and important traffic intersections, with one liners that depict relatable life situations and hyper-local cultural nuances.

For example, the one liner ad a south Mumbai hoarding that reads ‘Dating a boy from the ‘burbs’? There’s a playlist for that – ‘Long Distance’, is a humorous take on the longstanding south Mumbai – north Mumbai love affair debate.

Credits

Client team

Managing director for India: Amarjit Singh Batra

Head of marketing for India – Neha Ahuja

Creative agency: Leo Burnett

Managing director – India & chief creative officer, Leo Burnett South Asia: Rajdeepak Das

Managing director - India & chief strategy officer, Leo Burnett South Asia: Dheeraj Sinha

National creative director: Vikram Pandey

Creative Team: Brahmesh Tiwari, Alisha Sharma, Kiran Talegaonkar, Geo Joseph, Yogesh Malsekar, Aakansha Saxena, Anugrah Gopinath, Sanjeev Dal Chand Kumar, Vinayak Ghadigaonkar, Brijesh Joshi, Mihul Bhatt, Soumyadeep Purkayastha, Roshan Sunil, Vishwa Khare, Anish Sundaran, Ameya Bahulekar, Dhruv Vashishth, Varuna Sharma, Jugal Chudasama, Janil Gada, Jasmine Kaur, Rohan Rane, Priyanka Hodavdekar

COO, West: Rakesh Hinduja

VP: Aman Sheikh

Business Head: Niharika Talwar

Brand Services Director: Kunal Jhamb

Sr. Account Manager: Aastha Mantri

Account Manager: Durgesh Thakare

Production company: Adventure

Photographer: Avinash Jai Singh

Producer: Rahebar Sonawalla, Juhi Merchant

Stylist: Karishma Vandrewala

Make up: Bhavya Arora, Pooja Rohira

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