Following all the fun banter around its launch campaign, ‘There’s A Playlist For That’, Spotify, the world’s most popular audio streaming subscription service, is now live with its first TV-led marketing campaign in the country. This campaign is the first TV, and first multilingual campaign for the brand in India, and targets users across the country. Bollywood actors Anil Kapoor and Ishaan Khattar have been roped in to feature as key protagonists in the ad films and stills; the campaign also includes the use of other channels, including digital and OOH.
This campaign stems from the insight of how music has become a vital part of India’s daily social fabric, where users use music as a strong medium of emotional connect and resonance to navigate through their life. Right from coping with tough situations, and celebrating happy ones, to managing the common conflict between personal ambition and social norms, some kind of dichotomy fuels individual lives. Through it all, Spotify provides an uninterrupted experience, based on the vast music library and the option to play tracks anytime, anywhere.