Premier Inn: advert-body-1 by Leo Burnett

Premier Inn is revealing the launch of its new brand platform – Rest Easy – in its first fully integrated campaign since appointing Leo Burnett as its advertising partner in 2020.

'Rest Easy' will also see Sir Lenny Henry make a return to ad breaks as the voice of the brand following a several-year hiatus, as part of a wide-ranging mission to reconnect the UK’s biggest hotel company with the great British public - comprising leisure and business travellers alike.

It launches as the business prepares to fully re-open Premier Inn hotels to all guests – offering the brand prime-time visibility at a crucial pre-summer booking moment as well as an exciting internal rallying cry for its 30,000-strong team members as they gear up for re-opening.