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Premier Inn: From Booking To Bed by Leo Burnett

Date: Apr 2021
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Premier Inn is revealing the launch of its new brand platform – Rest Easy – in its first fully integrated campaign since appointing Leo Burnett as its advertising partner in 2020.

'Rest Easy' will also see Sir Lenny Henry make a return to ad breaks as the voice of the brand following a several-year hiatus, as part of a wide-ranging mission to reconnect the UK’s biggest hotel company with the great British public - comprising leisure and business travellers alike.

It launches as the business prepares to fully re-open Premier Inn hotels to all guests – offering the brand prime-time visibility at a crucial pre-summer booking moment as well as an exciting internal rallying cry for its 30,000-strong team members as they gear up for re-opening.