NSPCC: advert-top-1 by Leo Burnett

A nationwide television advertising campaign has been launched by the NSPCC children’s charity with the aim of educating young people about the dangers of sexual abuse.

It sees the return of the cartoon dinosaur, Pantosaurus, who communicates the organisation's Pants rule; an acronym for Privates are private, Always remember your body belongs to you, No means no, Talk about secrets that upset you and Speak up - someone can help.

'There's something you need to tell me' depicts a five-year-old speaking directly to his parents down the camera. He tells them "to teach me the Pants rules so I will know what to do if someone asks me to show them what's in my pants".

In a mix of animation and live action, the boy encourages them to "show me the singing dinosaur video from the NSPCC – it's not scary, but it is important".