Client: Mondelēz
Date: Sep 2022
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Mondelez is hoping to capitalise on football fever ahead of the FIFA World Cup with a football-themed campaign celebrating its iconic Indonesian biscuit Biskuat.

The campaign, created by Leo Burnett Indonesia, tells the story of Persigawa football club founder and coach Bang Aji who provides free football training to underprivileged kids.

The campaign heralds the return of Mondelez’s Biskuat Academy, a sports marketing programme, which launched in 2009 to provide mentors and training for kids.

Credits

Client: Mondelez SEA & Indonesia

Vice President Marketing: Nikhil Rao

Director of Fuel, Wellbeing & Biscuit Business, SEA: Thanh Vo

Head of Marketing Indonesia: Maggie Effendy

Brand Manager: Hanz Danielle Lao

Brand Manager Biskuat Indonesia: Andhika Lestari

Advertising Agency: Leo Burnett Indonesia

CEO: Sony Nichani

CCO: Ravi Shanker

Sr. CD: Oliver Sarmiento

Regional Business Director: Monideepa Nandi

Creative: Achsa Zenada

Account Director: Dieyan Bernard

Sr. Account Executive: Salma Shahab

Agency Producer: Budiarto Lambot

PM: Merry Gultom

Associate Social Media Director: Timothy Laksmana

Social Media Supervisor: Rezzi Saputra

Production House: Directors Think Tank

Executive Producer: Heng Tek Nam, Intan Sham

Director: Rajay Singh & Zhafran S.

1st AD: Bona Ventura & Dimas Putih

DOP: Arif Bontang

Editor: Boyd See

Producer: Audri Ferainy Iswandari

Line Producer: Mey

Production Asst: Fanni & Icha

Art Director: Ari Bima Teja

MUA: Rizka Shafira

Wardrobe: Nadira

Post Producer: Vinie

Colorist: Ben Conkey

Online Editor: Akira

Music: Black Cat White Cat Music (Japan)

Music Exec. Producer: Timo

Music Director: Erik Reiff (Berlin)

Media Partners: SPARK Foundry, Publicis Groupe Indonesia

Media Business Director: Novi Suhartini

Senior Media Investment Executive: Andreas Ardhi

Associate Digital Media Planning Manager: Anastasia Amanda

Media Planning Executive: Hana Bilqis

Associate Digital Media Director: Gaurav Tandon