Bonds: Gotta Be Bonds by Leo Burnett Melbourne
- Location:
Iconic Australian underwear brand Bonds is upping the fashion stakes with a bold campaign for its new Bonds Originals range. The brand aims to position the range as a fashion forward collection and has enlisted fashion directors and photographers to help create a fashion brand with a sense of humour. The campaign will run across TV, outdoor, social and digital platforms.
Credits
Agency: Leo Burnett Melbourne
CCO: Jason Williams
Head of Copy: Sarah McGregor
Art Director: Lucy Logan
Copywriter: Holly Burgess
Senior Agency Producer: Eliza Malone
Print Producer: Kirstie Gadsden
Group Business Director: Amanda Nicoll
Account Director: Chloe Erftemeyer
Film Production: Playtime
Director: Gracie Otto
DOP: Stefan Duscio
Executive Producer: Oliver Lawrance
Producer: Tom Slater
Stylist: Karla Clarke
Hair & Makeup: Koh & Victoria Baron
Post Production: Arc/Alt VFX
Editor: Simon Njoo
Colourist: Edel Rafferty
Sound: Sam Hopgood - Bang Bang Studios
Music: Karl - Level Two
Track: Jazz Party - Rock n’ Roll Graveyard
Photography Production: M.A.P.
Photographer: Nicole Bentley
Producer: Adam Watson