The Drum Awards for Marketing - Extended Deadline

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Client: Bonds
Date: Feb 2018
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Iconic Australian underwear brand Bonds is upping the fashion stakes with a bold campaign for its new Bonds Originals range. The brand aims to position the range as a fashion forward collection and has enlisted fashion directors and photographers to help create a fashion brand with a sense of humour. The campaign will run across TV, outdoor, social and digital platforms.

Credits

Agency: Leo Burnett Melbourne

CCO: Jason Williams

Head of Copy: Sarah McGregor

Art Director: Lucy Logan

Copywriter: Holly Burgess

Senior Agency Producer: Eliza Malone

Print Producer: Kirstie Gadsden

Group Business Director: Amanda Nicoll

Account Director: Chloe Erftemeyer

Film Production: Playtime

Director: Gracie Otto

DOP: Stefan Duscio

Executive Producer: Oliver Lawrance

Producer: Tom Slater

Stylist: Karla Clarke

Hair & Makeup: Koh & Victoria Baron

Post Production: Arc/Alt VFX

Editor: Simon Njoo

Colourist: Edel Rafferty

Sound: Sam Hopgood - Bang Bang Studios

Music: Karl - Level Two

Track: Jazz Party - Rock n’ Roll Graveyard

Photography Production: M.A.P.

Photographer: Nicole Bentley

Producer: Adam Watson