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McDonalds: There’s Nothing Quite Like a McDelivery by Leo Burnett

Client: McDonalds
Date: Jun 2021
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Hot off the heels of the now-iconic ‘Lights On’, McDonald’s has launched ‘There’s nothing quite like a McDelivery’. The campaign includes two films – first ‘Hungry Eyes’ and then ‘My House, My Rules’ – developed by the team at advertising agency Leo Burnett, with media planned by OMD.

The two ads bring to life insightful and observable truths about what makes a McDelivery experience unique.

To help cement McDelivery in the hearts and minds of McDonald’s customers, the creative running across TV and VOD reminds them that their favourite food is available to order straight to their door via the My McDonald’s App, as well as Uber Eats and Just Eat.

‘Hungry Eyes’, spotlights the unique 'craveability' of McDonald’s food by focusing on the expressive nature of people’s eyes as they experience their McDelivery moment. Set to the iconic 1980’s track ‘Hungry Eyes’ by Eric Carmen, the creative brings to life the anticipation, excitement, jealousy, and pleasure that go hand in hand with a McDelivery.

The second film, ‘My House My Rules’ uncovers the personal, intimate rituals unique to a McDelivery that people would only partake in when they’re in their own home. Whether that be the joy of dipping your Chicken McNugget in three different sauces for the perfect taste combination, through to the different ways people may like to eat a Big Mac in their own four walls – reinforced by the track ‘I think we’re alone now’ by Tiffany.