McDonald's: The story of 35 year old child, Sunil by Leo Burnett

Agency: Leo Burnett
Client: McDonald's
Date: Jan 2018
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McDonald's latest digital campaign showcases 35 year-old Sunil Chawla's journey of collecting toys. He describes how much he cares about the toys and how he has traveled a lot to collect them. He now owns around 300 toys and doesn't intend to stop soon and said "No matter how old you grow, remember at heart, you are a kid." McDonald's also gave him a surprise by exhibiting his toys.

Credits

AGENCY CREDITS

Client: McDonald’s India

Creative Agency: Leo Burnett India

Chief Executive Officer, Leo Burnett, South Asia & Publicis Communications India: Saurabh Varma

Chief Creative Officer, Leo Burnett, South Asia: Rajdeepak Das

Chief Strategy Officer, Leo Burnett, South Asia: Dheeraj Sinha

Executive Creative Director: Prajato Guha Thakurta, Sachin Kamble

Creative directors: Archit Gadiyar, Vinit Sanghvi

Creative Team: Pratik Khara, Saurabh Sood

Executive Director and Branch Head – Mumbai: Rakesh Hinduja

Vice President: Aditi Mahale

Account management: Sunaina Jagwani

Production House: Prodigious

Head – Prodigious India: Vandana Watsa

Producer: Anup Das, Rajdeep Rahi

Film Director: Kevin Lobo, Vikrant Yadav

Editor: Krishna Shukla

Mediums used: Digital