McDonald's has released an endearing swimming gala film as part of its Saver Menu campaign.
Created by Leo Burnett, the film is set at an indoor swimming pool, with a swimming gala in full swing. As a group of young girls line up, stretching in preparation for the race, our enthusiastic little swimmer is getting a little help from her doting mum.
Notoriously difficult to stretch onto heads, swimming caps are the bane of most swimmer lives, but mum is here to ensure all hairs are placed firmly within the cap.
As she steps up to the water's edge in anticipation of the race, we find out that the swimmer does not have a swimming cap like the rest of her class, but a marigold glove stuffed firmly onto her head, in a fashion similar to the penguin in Wallace and Gromit.
As everyone stares bewildered, her mum looks on proudly, as the voiceover says "Like getting your money's worth? Then enjoy the new bacon double cheeseburger."
Creative Agency: Leo Burnett
Director: Chaka Sobhani
Creative Director: Luke Boggins/ Dan McCormack/ Pete Heyes
Creative: Gary Lathwell
Agency Producer: Helen Choonpicharn
Production Company: MindsEye
Director: Andrew Gaynord
Executive Producer: Hughie Phillips
Producer: Hera King
DoP: Dan Stafford-Clark
Production Designer: Sarah Jenneson
Costume Designer: Lucy Hagan
Editor: Gareth McEwan @ Speade
Post House: MPC