McDonald's: Night Workers by Leo Burnett
- Location:
The people who work the night shift often go unnoticed, toiling as road maintenance workers, hospital staff, supermarket stockers and other often thankless jobs. McDonald’s is shining a light on those unsung workers with a spot that appreciates their sometimes thankless efforts.
McDonald's and Leo Burnett London teamed up on ‘Night Workers’, celebrating the millions of people working throughout the night in the UK and Ireland that most of us never see, but are appreciated because of their hard work.
The spot starts with an alarm going off at 11pm as an invisible human is seen getting up and ready for the day. In each scene, the jobs that night workers do – including looking after patients in hospitals, maintaining roads, re-stocking supermarkets and driving cabs – are highlighted but the workers themselves are invisible.
As the spot reaches its end, a road crew walks through a McDonald’s doorway for a break and suddenly becomes visible in their safety gear. The spot emphasizes that the doors of McDonald’s are always open, ready to welcome them.
Credits
Agency
Leo Burnett London
Chief Creative Officer
Chaka Sobhani
Agency contact job title
Chloe Siddall – Business Director
Jack Brenman – Account Director
Alice Pavey – Account Manager
Gabriella Kaas – Account Executive
Emily Green – Project Director
Pete Heyes – Creative Director
Rory Hall – Senior Creative
Steph Ellis – Senior Creative
Lou Pegg – Senior Producer
Joe Beveridge – Senior Planner
Thomas Schofield – Junior Planner
Client name
McDonald’s
Client job title
Ben Fox – Director of Brand, Experience & Media
Hannah Pain – Marketing Manager
Emma O’Neill – Assistant Brand Manager
Joe Light – Campaign Assistant
Copywriter
Rory Hall
Art director
Steph Ellis
Production Company
Rogue Films
Director
Sam Brown
Media agency
OMD
Media planner
Laurence Ruthven – Client Leadership Account Director
Eleonora Sceusi – Client Leadership Account Manager
Jessie Field – Communications Planner
Production company
Rogue
Director
Sam Brown
Audio Post Production
Sam Ashwell at 750mph
Post Production
The Mill
