Client: McDonald's
Date: Mar 2020
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The people who work the night shift often go unnoticed, toiling as road maintenance workers, hospital staff, supermarket stockers and other often thankless jobs. McDonald’s is shining a light on those unsung workers with a spot that appreciates their sometimes thankless efforts.

McDonald's and Leo Burnett London teamed up on ‘Night Workers’, celebrating the millions of people working throughout the night in the UK and Ireland that most of us never see, but are appreciated because of their hard work.

The spot starts with an alarm going off at 11pm as an invisible human is seen getting up and ready for the day. In each scene, the jobs that night workers do – including looking after patients in hospitals, maintaining roads, re-stocking supermarkets and driving cabs – are highlighted but the workers themselves are invisible.

As the spot reaches its end, a road crew walks through a McDonald’s doorway for a break and suddenly becomes visible in their safety gear. The spot emphasizes that the doors of McDonald’s are always open, ready to welcome them.



Leo Burnett London

Chief Creative Officer

Chaka Sobhani

Agency contact job title

Chloe Siddall – Business Director

Jack Brenman – Account Director

Alice Pavey – Account Manager

Gabriella Kaas – Account Executive

Emily Green – Project Director

Pete Heyes – Creative Director

Rory Hall – Senior Creative

Steph Ellis – Senior Creative

Lou Pegg – Senior Producer

Joe Beveridge – Senior Planner

Thomas Schofield – Junior Planner

Client name


Client job title

Ben Fox – Director of Brand, Experience & Media

Hannah Pain – Marketing Manager

Emma O’Neill – Assistant Brand Manager

Joe Light – Campaign Assistant


Rory Hall

Art director

Steph Ellis

Production Company

Rogue Films


Sam Brown

Media agency


Media planner

Laurence Ruthven – Client Leadership Account Director

Eleonora Sceusi – Client Leadership Account Manager

Jessie Field – Communications Planner

Production company



Sam Brown

Audio Post Production

Sam Ashwell at 750mph

Post Production

The Mill