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The Drum

McDonald's: Lights On by Leo Burnett

Client: McDonald's
Date: Feb 2021
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Simple and instantly recognisable, Leo Burnett has produced more satisfying minimalism for McDonald's.

The latest OOH campaign for McDonald’s, promoting McDelivery and featuring the iconic ‘golden arches’, is running nationally from 8 February until 21 February.

Credits

AGENCY: Leo Burnett

CCO: Chaka Sobhani

EXECUTIVE CREATIVE DIRECTOR: Mark Elwood

CREATIVE DIRECTORS: Andrew Long, James Millers

COPYWRITER: Andrew Long

ART DIRECTORS: James Millers, Will Rees

DESIGNER: Sam Kallen