McDonalds: Fancy a McFlurry? by Leo Burnett
- Location:
Fans of McDonald’s got their hands on a free McFlurry via a walk-thru billboard in the latest activation to support its new brand platform, ‘Fancy a McDonald’s?’
McFlurry fans that pass by the Builder’s Yard, just under Hungerford Bridge, on London’s South Bank were able to get their free McFlurry from a ‘walk-thru’ hatch on a billboard.
Part of the ongoing ‘Fancy a McDonald’s?’ brand platform devised and created by Leo Burnett, the bespoke creation featuring a built-in service window allows customers to grab themselves a McFlurry, made with vanilla soft dairy ice cream and Oreo Toppings.
Credits
CAMPAIGN TITLE: Fancy a McDonald’s? - McFlurry
CLIENT: McDonald’s
CHIEF MARKETING OFFICER: Michelle Graham-Clare
DIRECTOR OF MARKETING & MEDIA: Steve Howells
HEAD OF MARKETING – BRAND AFFINITY, TRUST & FAMILY: Chloe Bissell
BRAND MANAGER: Amber Myers
CAMPAIGN ASSISTANT: Maxime Van De Riet
ADVERTISING AGENCY: Leo Burnett London
CCO: Chaka Sobhani
CREATIVE DIRECTORS: Andrew Long, James Millers
SENIOR CREATIVE: Joe Miller
HEAD OF PLANNING: Tom Sussman
PLANNER: Theo Pons
BUSINESS DIRECTOR: Sam Houlston
ACCOUNT DIRECTOR: Steph Bates
SENIOR ACCOUNT MANAGER: Laura Taylor
ACCOUNT MANAGER: Nicola Kuan
ACCOUNT EXECUTIVE: Carys Parry
MEDIA BUYING AGENCY: OMD UK
OOH PRODUCTION COMPANY: Talon
