The Drum Awards for Social Media 2022

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Client: McDonalds
Date: Jul 2021
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McDonald’s latest brand platform, ‘Fancy a McDonald’s?’ taps into the lighthearted moments of life that can be shared over a burger and fries.

The campaign, devised by Leo Burnett, aims to show how an invitation to get a McDonald’s is more than an invitation to enjoy the food, but to let go of life’s pressures and enjoy the company of friends and loved ones.

The launch ad, ‘Laughter’, takes a simple format – doing away with words in favour of a focus on laughter as the thread that unites the various groups of people featured in the spot.