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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

McDonalds: Good Morning, Teacher! by Leo Burnett Manila

Client: McDonalds
Date: Apr 2017
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Leo Burnett Manila and Mcdonalds Philippines launched the campaign "Good Morning, Teacher!" to celebrate hardworking early risers on National Breakfast Day.

The film follows Luzminda Santiago, a teacher who has spent 30 years waking up at 4 a.m. to commute by jeepney, bus and tricycle to Makati High School. Throughout her career, she has devoted herself to her students and is now sad about her upcoming mandatory retirement. Her students, past and present has gathered to surprise her and thank her for her care and concern for them.


Creative Team: Raoul Panes, Dante Dizon, Ryan Giron, LA Yamsuan, Martin Flordeliza